As part of a semester-long experiential learning project, students in SU's Communication Design Program in the School of Visual and Performing Arts created the HUB brand for the expanded collaboration

• The HUB brand was created in the Design - Project Management (CMD 352) course in the spring 2009
• JPMorgan Chase and SU Collaboration Program Management and Corporate Marketing professionals advised students throughout the project and met with them periodically to provide feedback
• Students branding and identity concepts for The HUB captured the uniqueness of the collaboration and the value it brings to students, faculty, universities and companies who participate in The HUB
• Student designs took the form of drawings, physical models, digital models, and performing art

The HUB Brand

• The HUB Brand and its unique iconography is being considered for trademark
• HUB core members and affiliates may use The HUB logo according to branding guidelines