Faculty members engage masters and doctoral students in the collaboration's joint research projects as part of the team. Students have direct access to industry practitioners in their fields of study as well as to data needed to test theories and methodologies. Companies that participate in The HUB collaboration have hundreds of technology systems and operational processes that provide a rich source of research data. They also have thousands of employees who can contribute to the research through questionnaires, surveys and interviews. The resources these global companies can make available for research are of a magnitude that can be matched by few organizations.